Remember "Snowmageddon," the East Coast blizzard of 2010? Federal forecasters aren't getting that creative yet, but The Weather Channel this winter has formalized naming winter storms like hurricanes, typhoons and tropical storms.
"When they get named, they're instantly raised in the public consciousness. People just pay more attention to storms when they get a name," explained Bryan Norcross, a content director for The Weather Channel who helped develop the naming system.
AP
How about selling naming rights? A blizzard named
Bank of America? Or
Ski At Joes?
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