12.01.2012

In the brave new world it's all about re-branding


Broadwell can remake her image and recover from the scandal, Anderson-Smith says. The photos and other personal information about her "can help rewrite the script." 
"She's certainly not the first woman to betray her husband, and she won't be the last. She made a bad judgment call, but there's certainly more to her than that," she said. "It's a reshaping, a rebranding. 
USA Today

Now, if we can only figure out how to do artisanal, sustainable re-branding, we'll be home free.

No comments: