Time for book publishers to fight dirty - chicagotribune.com
Why hasn't America's publishing industry launched an ad campaign as seductive and aggressive as the Kindle's? Not to market front-list titles or authors, but to market the paper book form itself? In other words, sell consumers on the exclusive pleasures and qualities traditional books offer that e-books cannot. That's exactly what Kindle's TV commercials have been doing, saying here's what we can do that regular books can't.
I'm all for book wars. But I would be even more for book wars if lower prices were one of the strategies put forth. It's not. It never is. It's all about the marketing, that's all.
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