Enter the post-privacy society, where we have lost track of how many entities are tracking us. Not to mention what they are doing with our personal information, how they are storing it, whom they might be selling our dossiers to and, yes, how much money they are making from them.
On the way out, consumer advocates say, is that quaint old notion of informed consent, in which a company clearly notifies you of its policies and gives you the choice of whether to opt in (rather than having you opt out once you discover your behavior is being tracked).
link: Slipstream - Consumer Tracking Outstrips Protections - NYTimes.com
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