Always the questions

Speaking of sleep, here's a sleep aid product called "Calms." The package for these sleepy-time caplets features an illustration of the man-in-the-moon wearing a nightcap and snoozing contentedly. But, in a strange promotional twist, the package brags that this product is made with a "Non-Drowsy Formula." Excellent, sleeping pills that won't make you drowsy! I'll take two.

Who comes up with this stuff – and, do they get paid?

[From Jim Hightower | PRODUCT ADS THAT DISCOMBOBULATE CONSUMERS]