Entrepreneur: Lane Becker, co-founder of GetSatisfaction
Bad idea: MMOmmerce, the future of the future of commerce
[From SXSW: 7 Fake Startups Compete for 'Worst Website Ever' | The Underwire from Wired.com]
The pitch: Shop for real-life items within MMOs. Frag Nazis while shopping for designer home furnishings in a game co-developed by Target and the U.S. Army. Shop for goods on Amazon.com in a virtual Amazon jungle. Visit a Barnes & Noble inside the Lord of the Rings multiplayer game for the true "Clicks and Mordor" experience.
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