Try breathing into a paper bag

“Jobs is a showman who creates an aura about his products that defies marketing. You can't buy the kind of marketing he gets,” Sealey said. “He brings the best of Hollywood to a superb array of consumer electronics and he does it with elan and skill. He's the best in the world at doing that, bar none.”

That Svengali showmanship powers an Apple hype machine so well oiled that it runs as quietly in the background as a Toyota Prius.

Link: Behind all the iPhone hype