From an AP story in the Examiner, via Raw: "Competitors say the idea stinks of unfair business practices and that Cilija is just looking to make more dough."
The story's about a restaurant chain in Lithuania that's trying to claim a trademark on the scent of freshly baked pizza. Reminds people of them, they say, and therefore it's theirs. (Don't get me started in that train of thought.) If the trademark request is granted other restaurants will still be able to make pizza, they just won't be able to claim it smells like "freshly baked." Or however they say that in Vilnius.
They could however claim it's saucy, I suppose.
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