Changing the name of Sears Tower to Willis Tower is a no-brainer, especially if you're Willis Group Holdings....
What's far less certain is whether loyal Chicagoans, as well as tourists, will allow the "Willis Tower" name to stick....
"I think it's terrible," said Jen King, 20, of Bartlett. "It's been the Sears Tower forever."
[From Sears Tower name change has few Chicago fans -- chicagotribune.com]
...and think 1973 was forever ago. Right. Sears Tower opened in 1973. I was there.
Of course, true enough, it has been Sears Tower forever since then.
And as far as I'm concerned, Sears Tower it will remain - but tell me, how many people still call the Avenue of the Americas 6th? How many still call the Arizona Cardinals the St. Louis Cardinals, let alone the Chicago Cardinals?
Twenty years from now somebody will be saying, "It's been the Willis Tower forever, hasn't it?"
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