I get merit badges from Walgreens for walking. They arrive in an email. Congratulations, the email says.
Walgreens has an app that hooks in to the pedometer app on my iPhone and counts my steps. Walking points get added to points I earn for performing other praiseworthy actions like, for example, buying stuff at Walgreens. I can use them—the points—to buy more stuff. At Walgreens.
Like this morning, for example, I traded in some of my healthy walking points for not one but two bags of potato chips. Win-win.
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