And no more Lucky Penny Day?

See a penny, pick it up? In the future, probably not as often — and, some say, that matters 

For example, a bedrock of American culture is the price tag ending in $.99, somehow trying to convince buyers that the 1-cent difference keeping the cost from the next dollar makes it a good deal…. What happens to that price now?

Lucky Penny Day is, or was, May 23.